305ORIGINAL is for YOU...and HER...and HIM. It's for THEY whom refuse to submit to the common misconceptions of MIAMI culture.
A BRAND celebrating the diverse LIFESTYLE of OUR city at the end of the map.
THOSE raised here know there's much more to this place than sunscreen and thunderstorms.
The RELOCATED embrace what lies beneath, because there's no other place like it in the world.
WE whom are from here, wear it like a billboard, with HONOR and PRIDE wherever we may roam.
If YOU'RE reading this, YOU'RE one of US! Its OUR CITY that creates our beat.
WHERE THE SAND MEETS THE STREETS.
HELLO and WELCOME to...